#088.5 Oil and Gas This Week Podcast: Death Of An Oilfield Sales Process with Kipp Bodnar

Oilfield sales has fundamentally changed over the past 10 years. So has marketing. HubSpot’s Chief Marketing Officer, Kipp Bodnar, discusses how to close business today.

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Background

My guest today is Kipp Bodnar, Chief Marketing Officer at HubSpot.

Since its inception in 2006, HubSpot’s meteoric growth has been nothing short of staggering. Going from a scrappy start-up with just a few employees and a dream, the company went public in 2014 when it successfully launched a $100M IPO, and subsequently saw its stock double within 6 months.

Now worth an estimated $186.5M, HubSpot is reaping the benefits of its relentless focus on spreading the adoption of inbound marketing techniques across businesses of all sizes. While HubSpot started focused on teaching the revenue-expanding power of inbound marketing techniques like blogging, email list building, social media campaigns, and webinars, it has since pushed beyond marketing automation and now even offers a FREE Client Relationship Management (CRM) system for sales teams — which I’ve been using for the past year and highly recommend.

You might have heard me say in the past that I have never taken a marketing or sales class in my life. I am a self-taught marketer who’s been in sales for 17 years. Truth be told, you could argue I got my marketing degree from HubSpot University.

I have people like Jay Baer, Marcus Sheridan, Doug Karr, Mark Schaefer, and of course, Kipp Bodnar to thank for that.

He joined me from his office in Boston, Massachusetts to discuss the company’s story, and what you can do to start driving more website traffic, qualified leads, and closed sales into your business.